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Marketing

Assumption Based Marketing Vs. Fact Based Marketing

One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketing piece and believe that it is a great idea. Read more →

Astonishing Real Estate Investor Marketing Lessons From A Simple Visit To Victoria Secrets

You may be wondering, "Exactly what does real estate have to do with the lingerie store Victoria Secrets?"As a business owner you've got to keep your eyes open to what's successful in other unrelated businesses so that you can apply your own twist to your own business adding new concepts that are completely different from your competitors. Read more →

At the Speed of Light

How many times has someone you've called said, "Why don't you send me some information on your company"?Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Read more →

Attendee Walking the Aisles - 6 Trade Show Tips for '06

Are trade shows in your marketing plans for 2006? There are times when smart exhibitors don't exhibit but visit shows as attendees to gather new ideas, scope out the competion and look for opportunities. Read more →

Attending Business Conferences: Execute Like a Pro

You have identified an interesting business conference that you want to attend. Perhaps you have based your decision to attend on the potential of the conference to further your company? Read more →

Attending Business Conferences: Planning for Success

Do you attend several trade conferences each year but feel you are not getting your money?s worth? These tips will help you to advance your goals, create new opportunities, gain more knowledge and walk away with more contacts. Read more →

Attending Business Conferences: Post-Conference Harvesting

Why bother attending business conferences if you are not prepared to get your money?s worth? The most effective way to leverage the value of a conference is to actively follow-up afterwards. Read more →

Attitudes of Shopping

The retail stores back in the 80s did not have any competition hence it kept growing and competition was minimal. Back then you could buy like crazy, load up your stores with a vast variety of inventory, do a fair job with merchandising, and customers of all ages and sizes would come flocking in to buy and buy. Read more →

Attorney Marketing - Boosting Revenues With No Added Cost

Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Read more →

Attorney Marketing - The 6 Essential Traits You Need for Success

Attorney marketing is necessary for success at every law firm and becoming more necessary every day. Unfortunately, many attorneys feel that they do not have the traits, expertise or experience in lawyer marketing to launch a successful campaign. Read more →

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