Marketing

Are You Suffering From Wide Net Syndrome?
Early on in my marketing career, I was a media buyer in an advertising agency. And I remember when I used to buy radio air time, we wouldalways buy specific demographic groups. Read more →
Are You Targeting the Right Prospects with Your Small Business Marketing?
Steve called from Minneapolis to ask how to attract new clients for his auto repair shop. He has been in business for two years and has four trained technicians to keep busy, but he was having difficulty attracting enough new customers. Read more →
Are You Wasting Time and Money Marketing to the Wrong People?
One of the biggest mistakes I see consultants, coaches and professionals make is to be unclear about who their ideal client is, and to carry out their marketing without any specific definition of their target market. Read more →
Are Your Brochures Worth The Paper They're Printed On?
Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. Read more →
Are Your Lack of Marketing and Selling Skills Holding You Back from the Success You Deserve?
Does the thought of marketing your business drive you to chocolate? If ?getting the word out? makes you feel overwhelmed, you?re not alone. After coaching over 1,200 men and women the last four years I? Read more →
Are Your Marketing Dollars Being Spent On The Right People?
When it comes to bringing in new clients, the biggest mistake I see people make over and over again is that they don't target their marketing. They tend to go after EVERYBODY'S business instead of going after the business of the people who might actually be prepared to purchase their product or service. Read more →
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Read more →
Are Your Prospects Walking Out on You?
After 11 years in sales, I?ve put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language. Read more →
Arts Marketing : Suggestions for Students and Beginners
Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort. Read more →
Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
Let's face it. Participating in a trade show is expensive. There's no doubt about it. When you add up all the expenses associated with trade shows -- including registration fees, display costs, shipping, giveaway items, booth staff salaries and lodging, and more -- you're talking about some serious money. Read more →

Aphorism

Stocks are simple. All you do is buy shares in a great business for less than the business is intrinsically worth, with managers of highest integrity and ability. Then you own those shares forever.

Warren Buffett


Contents

All about business in russian