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Marketing

Are You Marketing Brilliantly?

BRILLIANT MARKETING... sounds great, but what is it?Is it the marketing idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters - all in response to your latest advertisement? Read more →

Are You Marketing with Impact or Are You Forever Invisible?

"The day will come when, after harnessing space, the winds, the tides and gravitation, we shall harness for God the energies of love.And on that day, for the second time in the history of the world, we shall have discovered fire. Read more →

Are You Missing Out on Free & Easy Marketing?

Did you know there's something you do every single day that you could be using as an opportunity to market your business?What is it?Sending email. How many email messages do you send in a day? Read more →

Are You Overlooking Your Hidden Profit Centers?

There are other names given to "Back-End Selling". You may think of it as follow through, or maybe VALUE added. Both are good terms. Let's take a quick look and see just how you can profit from this idea. Read more →

Are You Playing Checkers or Chess?

When you think about how to attract more clients for your professional services, are you playing checkers or chess?You're playing checkers when you...* Attend a networking event and expect it to generate business* Invest thousands of dollars in direct mail and expect prospects to eagerly call about your services* Treat your vendors poorly by not paying them on time or not communicating with them in a timely manner* Misunderstand the differences between advertising, PR, and promotion - and what they can and cannot do for your professional service firm* Underestimate how important it is for your to address your clients' PERCEIVED need (i. Read more →

Are You Prepared At The End Of Your Trade Show?

Planning for your trade show exhibiting needs should be a continual year round part of your marketing strategy. There are so many benefits to exhibiting at trade shows that it should always be in the back of your mind. Read more →

Are You Putting "Your Girdle" Into Your Sales?

?It?s not just enough to swing at the ball. You?ve got to loosen your girdle and really let the ball have it.?? Babe Didrikson ZahariasYears ago I found this quote from Babe Didrikson Zaharias and not only did it make me laugh out loud ? Read more →

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others. Read more →

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Read more →

Are you Selling Hamburgers?

I was driving down to one of my clients Keytek UK Limited one morning recently, on a lovely summer?s day, listening to Michael Gerber on my CD player. I have a rule that if I am in the car on a work day, that is work time, so I must use this time to improve my knowledge in some way (you should try this it is a great way of learning about running a successful business). Read more →

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