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Marketing

Are Promotional Gifts a Waste of Money?

Why spend money on promotional gifts in the first place?Well, promotional gifts are an effective way to attract new clients to your firm or company. Believe me, the benefits are very rewarding. Read more →

Are Promotional Items Right For Your Business?

If you're a small business owner, then you know how difficult advertising can be. The most difficult decision is what to spend the money allocated toward marketing and advertising on. Read more →

Are You "Shooting" Your Marketing Dollars with a Shotgun or a Rifle AND What's the Difference?

In marketing your services or widgets, what approach do you use? Do you scatter your marketing efforts over a range hoping to hit something? Or do you take careful aim, hitting the target more times than not? Read more →

Are You A Brand Or A Commodity?

What is a brand?The dictionary defines it as follows: A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market. Read more →

Are You a Marketing Octopus, or a Marketing Worm?

One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad. Read more →

Are You a Price Maker or a Price Taker?

"How much do you charge?"The sweetest words to anyone who provides a service. You love to hear them, right?Unfortunately, if you're not convinced of the value of your services, they might dismay you, and if you're confused about the prices you charge you'll never make the money you could be making. Read more →

Are You A Wimp? Why Being Bold Pays Off In Self Storage Marketing

Are you making wimpy offers?In my last article, I discussed offers and their importance in life and self storage marketing. As a self-storage operator, you are making the offer to relieve locals of their cluttered home or yard. Read more →

Are You Actually Trying To Profit From Your Marketing Efforts?

You will have a much harder time marketing your business with this mindset.Here is what I mean...Automotive shops as an example...use an oil change advertisement as a "lead in" service to offer in efforts to obtain new customers. Read more →

Are You Attracting or Repelling Prospects?

There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.You can either attract or repel prospects in your traditional marketing activities. Read more →

Are You Charging "The Ideal Price?"

The price you ask for the products and services is critical.If you charge too much customers leave and go to the competition. If you charge too little then profits are diminished, sometimes to the point of loss. Read more →

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