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Marketing

Always Test Before You Invest

One of the biggest mistakes a business can make is launching a new product without properly testing it. Businesses lose thousands and even millions of dollars every year on products they didn? Read more →

Ambulance Chaser Marketing Can Kill Your Business

You know the term, "ambulance chaser."It refers to attorneys who prey on victims of accidents in the hope of retaining them as clients and making a buck off their misfortune. Read more →

American Demographics

Considering the vastness of the topic of American demographics, it is convenient to limit discussions on the subject to the demographic field of American population. Read more →

Ammo, Ammo, Ammo

All the guns in the world do you no good without bullets. It is the same with media relations: You must have the right ammo to get publicity. Let's take a look at some PR bullets you may want to consider. Read more →

An Age Old Battle: Marketing vs. Sales

Is it really a battle, or merely a misunderstanding? Perhaps it?s time the business world takes another look at both of these two revenue producing activities. Read more →

An Effective Management Tool

If your perception of conducting surveys is that they can be a useful exercise but are too time consuming to prepare, cumbersome to deploy and require considerable resources to process the numerous responses into a meaningful report it is perhaps time to think again. Read more →

An Example of Understanding Consumer Thinking

A church in my community provided me with one of the best examples of understanding the consumer, which I?ve ever experienced.Once a month a church in my community provides free lunch, open to the public. Read more →

An Internet Marketing Strategy that Works

You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. Read more →

An Introduction to Word of Mouth Marketing

Marketing is one of the most evolved fields today. Marketing deals with any market-oriented activity with the ultimate objective of increasing the sales and brand image of products or services marketed. Read more →

An Introvert's Survival Guide to Marketing

Have you ever walked into a networking event full of strangers and wished you could be anywhere else?Traditional ?business building rules? tell us that we need to network. Read more →

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