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Marketing

A Spotlight on Perception

I am currently working on a site to feature my own personal design separately from my work with Form Creative . Despite just feeling a little better when I have a current and fully developed portfolio ready to go, I am going to be targeting businesses that are frightened off by the perceived cost of hiring an agency. Read more →

A Successful Grand Opening Can Mean Success in Business

Why does one business open with a great deal of fanfare and another with very little excitement? Chances are customers will eventually find the business that doesn? Read more →

A Sure-Fire Way to Take Your Business from "Ordinary" to "Mediocre"

Content is king when it comes to marketing on the Internet. You try to keep visitors coming back by providing free content: Articles, reports, newsletters, ebooks, ecourses, and the list goes on and on. Read more →

A Surefire Way To Get Your Company In The News

Write your own article.Okay, that might sound a bit too easy. Yet with the possible exception of public speaking, nothing establishes your business credibility like penning an article with your name and company in the byline. Read more →

A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect. Read more →

A Unique Marketing Spin for a Coffee Shop

Three business partners contacted me about creating a marketing plan for a coffee shop that they were opening in Greenwich Village in New York City. They had already leased a 3000 sq. Read more →

A Valentine Heart Should Be More Than Just A Box Of Chocolate

Well, it is that time again when hearts are all a flutter with sending and getting Valentines Day gifts. Do you know that Richard Cadbury invented the first Valentines Day candy box in the late 1800s? Read more →

A Valuable Marketing Weapon That Costs You Nothing

Did you know that you can give away valuable FREE information to your prospects and clients? Truly, for FREE. You don?t have to pay for it or pay anything to produce it. Read more →

A Very Good Reason Why You Should Get to Know Your Prospects Well

So, you probably know how important marketing is to your business success. But, do you know where to start? Marketing isn't magic. Nor is it rocket science, but people have spent an awful lot of time figuring out what works and what doesn't. Read more →

A Vote for Confidence

Recently I organized a promotional photo contest. Among the selections an image was titled ?Confidence'. Overwhelmingly that photograph was chosen and ultimately became the winner. Read more →

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