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Marketing

A Marketing Strategy for Winners

A marketing strategy can either make or break your business. As you know, there are many different aspects to a good marketing strategy. You may be wondering which marketing strategy is right for you. Read more →

A Monthly Marketing Plan - Tips for Hiring Someone to Develop One for Your Small Business

Today many small business owners spend a large amount of their yearly budget for paid advertising to get the word out about their company's products or services. Read more →

A Name Badge is a Valuable Tool at a Networking Event

Mixers, After-Hours socials, and Meet & Greets. Don't settle for looking like everyone else when you attend a business networking event. Name tags are a great way to stand out. Read more →

A New Spin On Marketing Budgets

I realize the words "marketing budget" are probably two of your least favorite words. But before you run for cover, I encourage you to read this article and take a step in a different direction when it comes to your marketing budget. Read more →

A New View of Yellow Page Marketing

If your community is like most, when you open the Yellow Pages to your industry?s section, you find the following:? Anywhere from five to 70 pages of ads (depending on the number of companies doing your kind of business)? Read more →

A New World for Public Relations: Are Retainers On the Way Out?

In a world of economic uncertainty and shrinking budgets, public relations (PR) firms and internal PR departments are being required to demonstrate and prove the value of PR investments. Read more →

A New Year's Resolution: Build a Better Marketing Plan

Celebrate the New Year with a comprehensive marketing plan! There?s no better time to review last year?s performance than now. Using your company?s year end results you can begin to plan where your valuable marketing dollars should be spent. Read more →

A Perfect Marketing Strategy for Loan Officers

If you are a loan officer or mortgage broker looking to score some more customers the easy way, here are a few good ideas for a marketing strategy.During the entire process of getting a loan ready for closing, you and your customer are met with more than one reason to celebrate other than at the closing table. Read more →

A Perfect Partnership for Business

Too often we small business owners get caught up in our day-to-day bottom line, and miss the needs of the community outside our door. By doing this, we miss an opportunity to include ? Read more →

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potential customers? Read more →

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