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Marketing

A Guide To Demographics

Every region possesses some particular characteristics based on the people who reside in it. These characteristics can reflect the region?s economy, social behavior, social customs, geographical location, commerce, industrialization, religion, and other things. Read more →

A Guide to Successful Exhibition Planning

As with any organised event which involves schedules and deadlines, the planning and execution of an exhibition takes a lot of coordination and dedication in order for it to be successful. Read more →

A Jack Of All Trades Is Often The Master of None

You?ve heard variations of that saying your entire life. Consider:? a marketer to all markets . . . is often a master ofnone. Personally, I take this risk: as a marketing consultant, I movefrom one market to the next frequently, and I am often involvedin "mass-marketing" - such as with infomercials selling weightloss or cosmetics. Read more →

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. Read more →

A Look at Color Brochure Printing

Brochures have become vital in today?s workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. Read more →

A Look at Fabric Mural Pop-up Trade Show Displays

With the upcoming new year comes new technology. Even though there have been very few major innovations in the exhibit industry since the advent of the portable pop-up display, we at OneSource Exhibits are the first to test new technologies and determine their worthiness. Read more →

A Low-budget Marketing Tool for Small Businesses - Newsletters

Entrepreneurs are constantly looking for creative ways to market their products effectively, that do not require the marketing budget of Coca-Cola. At the start-up stage, business owners want to ensure that every penny is put into the best possible use. Read more →

A Marketing Lesson From TV's American Idol

I love the reality TV show American Idol. And probably not for the reason you think. Yes, it's entertaining to watch all those very bad singers get up and act as if they're the next Kelly Clarkson. Read more →

A Marketing Plan Minus Fanfare? What a Concept!

If you are now or ever have been part of a large company or corporation, you are familiar with planning exercises?business planning, financial planning, marketing planning, all sorts of planning. Read more →

A Marketing Shortcut - Or Putting The Cart Before The Horse

Marketing is magic. Now, the magic in marketing is to get it all done before you even have a product. That was the advice I got when I first started out in business. Read more →

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