Marketing

A Creative RIOT
Relevant, original and impactful: that?s what my friend Creative Director Jim Mountjoy says that effective creative must be. With apologies to Jim, I have my own acronym because I think ROI is only 75 percent of the way there. Read more →
A Different Perspective On The No-Call List
The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. Read more →
A Forgotten Marketing Tool - The Postcard
The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Read more →
A Fundamental Aspect Of Modern Marketing
First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age:Ensure the ethics and philosophy of your organisation are good and sound. Read more →
A Good Cheap Product that Can Be Sold at Twice or Trice the Cost
Were you looking for a good product which you can buy cheap and sell double the price? Well then, you are in luck because this article will tell you how you can use these customizable rubber silicone wristbands for profit. Read more →
A Good Marketer: What's the Measurement?
As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that 99. Read more →
A Great Flyer for Marketing Online and Off
Flyers are a good standby tool for marketing both online and off. And there?s no need to be a genius to create a great one, either. Here are some basic guidelines to design your own flyers. Read more →
A Great Marketing Model - Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn?t have to be as complex as some people make it out to be. It?s simply a matter of understanding who you are marketing to ? Read more →
A Greeting Card a Day Keeps the Competition Away!
According to the Guinness book of World Records the Greatest Salesman of all time was Joe Girard. During his fifteen year selling career, he sold 13,001 cars ? Read more →
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool. Read more →

Aphorism

Reporters would say, you mean they gave you guys a Nobel Prize for something as obvious as that [Modigliani & Miller theorem of corporate valuation]? And I’d add, Yes, but remember, we proved it rigorously.

Merton Miller


Contents

All about business in russian