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Marketing

9 Packaging Trends That Will 'Connect' You With Consumers

Today?s consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what? Read more →

9 Secret Ways To Boost Your Business With Teleseminars

Teleseminars are a great way to prospect, sell, stay in touch with current customers and clients, build your list, and so much more. Here are just some of the ways you can use teleseminars to boost your business! Read more →

9 Ways to Connect with Your Customer

How many times do you need to connect with people to get a response?If everyone responded to marketing campaigns, there would be a great deal of work to spread around. Read more →

9 Ways to Gain Expert Recognition

No matter what business you are in it always helps to be seen as an expert. If you were calling someone to fix a drain or sell your house you would approach the person you saw as most credible and reputable in that area of expertise. Read more →

A "Pass / Fail" Test for Any New Market

If you are considering entering a new target market, with an existing or new product or service, it makes sense to first systematically analyze the market in question via some fundamental market evaluation criteria. Read more →

A Bunt Can Get You on Base

A complaint I often hear from owners of small businesses is that they never seem to have enough money to market effectively because they compare their marketing campaign against that of their large competitors with huge marketing budgets. Read more →

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. Read more →

A Checklist of The 8 "Must-Have" Marketing Tools for Service Professionals

There are countless tools available today to help you promote your services and generate more clients. However, before you experiment with the latest and greatest, you'll want to make sure that you've equipped your marketing toolbox with the following eight "must-haves":1. Read more →

A Common - Yet Easily Avoidable - Marketing Mistake

December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers. Read more →

A Complaint? It's a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows

A Complaint? It?s a Compliment!What made you mad last week?In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide remark to a co-worker, post it on a list or email a group? Read more →

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