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Marketing

7 Ways To Overcome The Myth That You Have To Be "Pushy" To Succeed

Haven?t we all been told that the ones who succeed are aggressive and pushy? Isn?t this why so many people are scared of marketing themselves? In my 30 years of coaching people, I have found that almost everyone has an aversive reaction to marketing. Read more →

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list of predictions for the coming year.? They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies. Read more →

Exhibition Displays

Imagination is one of the most important considerations in producing eye-catching and appealing displays. Don't be afraid to do something different. The more distinctive your exhibition display, the more your customers will remember it. Read more →

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies. Read more →

"A Basic Marketing Technique Unknown By 95 % of Most Businesses!"

Yesterday, a student of mine who is an affiliate marketer contacted me asking advice. He told me that he had invested a lot in his website and it?s content and has even got good affiliate programs. Read more →

"Are These Mistakes Costing You Your Business Profits?"

It is hard saying it but it's the HARD fact. Except you fix these mistakes, and right away, your dream of making it online will end up like 95% of internet marketing businesses. Read more →

"Centers of Influence" Make Generating More Clients Easier

First let's define exactly what a "C.O.I." is...A Center of Influence is a person you know of who interacts with a large number of people on a regular basis and is always willing to connect people they meet with others in their networks. Read more →

"Directional" (Not Direct) Marketing

Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. Read more →

"Rule of Thumb" is Just a Starting Point

In conversation recently, a businessperson asked me whether there was a ?rule of thumb? for setting the price for her products. My answer was, ?Yes, but that? Read more →

"Starbucks-China" Blend: A Slam Dunk Grande

Admittedly, there are few genuine ?can?t miss? propositions. But I?ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted exclusive licensing for fur trapping. Read more →

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