Marketing-Direct
Customer-Centric Information Architecture For Efficient Customer Insight
Traditionally, many large service businesses, have focused narrowly on direct operational needs like order handling & invoicing, when designing their information architecture. Read more →Database Marketing - in Search of Statistical Significance
The goal of database marketing is to increase marketing efficiency & Customer lifetime value, with the smart use of Customer data. In example, use Customer data to identify Customer groups, which would yield high response to offers, in order to address them directly. Read more →Dear Friend: Don't Start Your Non-for-profit Fundraising Letters As A Stranger
Dear Friend:Don?t do it.Don?t start your fundraising letters with ?Dear Friend.?After all, when was the last time you received a letter from someone dear to you, addressing you as ? Read more →Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around? Read more →Designing Strong Direct Mail Letters
Direct mail is one of the world's venerable advertising systems, a spin-off from the text-heavy ads that used to appear in magazines. Reduced to almost a pure science through obsessive list management and refined copywriting techniques, it remains an amazingly effective means of branding, acquisition and retention. Read more →Designing Your Direct Mail Ad to Get Responses
Do you frequently send out direct mail ads to prospective customers only to meet with little or no response? There are a few simple changes that your can make to your campaign that will more than likely boost your response rate significantly. Read more →Diet Product Infomercials
Among the host of products promoted by infomercials, the most common are diet products. There has been a proliferation in the number of infomercials promoting such products that reflect an increasing consciousness among people about their dietary habits and lifestyle. Read more →Dimensional Mailers In Direct Mail Marketing Must Intrigue
The number-one advantage of dimensional mailers is that they get noticed. Amidst the #10 envelopes, postcards and other traditional mail that your prospects receive daily, boxes, cylinders and lumpy oversize envelopes stand out. Read more →Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that? Read more →Direct Mail
Increase your company?s market reach through direct mail advertising. Send the right people the appropriate brochures, newsletters, and flyers about your company or product launches and see how this kind of mileage can increase your sales and customer recall. Read more →← Previous Next →
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Aphorism
I'd be a bum on the street with a tin cup if the markets were always efficient.
Warren Buffett