Marketing-Direct
Your Direct Mail Donors Should Be Arrested (By Your Letter Opening)
The first time I was shelled by enemy artillery, I learned a vital lesson that applies to the success of your fundraising letters. I was lying in a slit trench on Mount Wall, about 35 kilometres west of the town of Stanley, in the Falkland Islands. Read more →Your Direct Mail Sales Letters Must Differentiate You
For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly winter morning, adjusting the kindling, firewood and dampers just right so that the stove would heat my turn-of-the- century farmhouse for the longest period possible. Read more →Your Fundraising Annual Appeal Letters Need A Villian
Anger is one of the best emotions that you can arouse in a donor. Anger is a healthy emotion, particularly when your fundraising letter offers donors a way to assuage their anger. Read more →Your Most Powerful Prospecting Tool
The internet is full of millions of self replicated websites, and if you're a Network Marketer you probably have one too! So how do YOU get noticed in this sea of duplicated websites? Read more →Your Not-For-Profit Fundraising Letter Programs Has Three Goals
Goal 1. Acquires donorsIf your organization is typical, you lose around 15 percent of your donors each year. They simply stop responding to your appeals. Read more →← Previous Next →
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65
Aphorism
How do you decide which active funds to select?
William Sharpe