Marketing-Direct
Why Your Direct Mail Isn't Working
Disappointed with your DM results lately?With the demise of consumer telemarketing at the hands of the ?Do Not Call? list, more and more businesses are turning to Direct Mail to take up the slack. Read more →Write A Personal Letter To Make Your Customers Fall In Love With Your Business
There is nothing quite like a personal letter for getting someone's undivided attention. Even as a business tool, this often overlooked, very simple approach can be very powerful. Read more →Write As You Speak
Imagine this... You and your client are out to lunch. You turn to them and say:"Further to our telephone conversation this morning, I wish to acknowledge receipt of your correspondence as of the above date. Read more →Write Better Fundraising Letters by Making a Scene (Includes Examples)
Successful fundraising letters are exciting to read. They take you to crack houses, battlefields, logging protests, prisons, floods and other places you will never set foot yourself. Read more →Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. Read more →Write Fundraising Letter Overlines That Donors Can't Resist (Includes Samples & Examples)
The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter. Read more →Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing
According to the Direct Marketing Association, in 2003 U.S. direct mail marketing efforts produced more than $689 billion in sales. For those organizations who know how to use it direct mail always has been and always will be a core component of their overall marketing strategy. Read more →Write Pre-Lapsed-Donor Donation Fundraising Letters Before Donors Lapse
When is the best time to recover a lapsed donor? Before they lapse. Using a ?pre-lapsed donor letter.?I heard recently of a non-profit organization that mails a special letter to all donors who are at risk of lapsing. Read more →Write Successful Non-For-Profit Fundraising Letters With Personalization
Have you ever played The Mennonite Game? When two Mennonites meet for the first time, they soon start asking each other questions designed to discover who and what they share in common. Read more →Year-End Fundraising Letter Appeals: 10 Tips to Give Them a Boost at Christmas
If your non-profit organization is like many others, you receive half or more or your contributed income at the end of the year as part of what used to be called the "Christmas Appeal. Read more →← Previous Next →
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Aphorism
I choose a few stocks myself. But I do it strictly for entertainment.
Merton Miller