Marketing-Direct
Which Content Should You Get Rid Of In Your Sales Copy!
One of the most frustrating things you'll need to deal with when you're writing sales copy is struggling to figure out what copy you should "keep" because it's benefitting you and helping you make sales, and what copy to eliminate. Read more →Which One Of These "Incidental" Yet Sales-Killing Mistakes Are You Making In Your Sales Copy?
Today I want to talk about something that was in our original mock ad that may seem incidental, but the way it was handled, is GUARANTE-ED to lower your response. Read more →Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. Read more →Why Direct Marketing in China is Different
I?ve been doing B2B (business to business) direct marketing throughout the Asia-Pacific region for the last seven years (including China).I?ve seen many Western marketers ask me about what are some good China mailing lists? Read more →Why Donor Acquisition Fundraising Letters Are Longer Than Donation Request Letters Mailed to Donors
Should you mail a one-page letter or a two-page letter? Neither. Mail a four-page letter.I?m talking about donor acquisition letters. The ones you mail to strangers, asking them to send you a gift. Read more →Why Envelopes Outpull Self-Mailers in B2B Direct Mail Lead Generation.
In business-to-business direct mail lead generation, letters invariably outpull self-mailers, including postcards. Your sales message belongs in an envelope for a number of good reasons. Read more →Why Look at Direct Marketing Jobs?
Up to a few years past, direct marketing was the sphere of telemarketers and junk mail purveyors. Since 2001, direct marketing has been the fastest growing segment in the marketing world. Read more →Why Most Newsletters Don't Work - Part Two: For Effective Newsletter Content, Get Real
Client newsletters do generate results. Yet, many business people who issue a newsletter find it frustrating to generate the results they want. This is why most newsletters are cancelled after a few issues. Read more →Why Saying TOO Much, Is Costing You Sales!
Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales.Look, writing sales copy isn't easy -- everybody knows that. Read more →Why You Should Use Direct Mail
With the explosion of the Internet coupled with the rising cost of postage many businesses simply no longer use direct mail as part of their marketing. Read more →← Previous Next →
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Aphorism
How do you decide which active funds to select?
William Sharpe