Marketing-Direct
What To Do With Looky-Loos And Subscribers Who Waste Your Time!
Remember that old television show " The Twilight Zone"?It originally ran from 1959 to 1964 on the CBS network, and was one of the most provocative and controversial shows of its time. Read more →What You Must Avoid Doing, If You Want To Keep Your Prospect Glued To Your Sales Copy
Yesterday while doing a sales copy review -- a problem kept coming up repeatedly, and it's one I see very often. The problem is...Wasted Words.A lot of times when you're writing copy, since you know "the more you tell, the more you sell" you feel sort of "compelled" to go into every little detail about yourself. Read more →What's In It... For Your Prospects?
Listen, most advertisements and marketing pieces are nothing more than big business cards lacking the ONE central ingredient needed to make a sale -- showing benefits to your prospects. Read more →What? You're Saying NO To My Opportunity And Becoming My Customer?
I know most of you reading this newsletter have been told NO by your family and friends and maybe on occasion your t wo-year-old. Not to mention cold prospects. Read more →When Direct Mail Marketing Is Not a Good Idea
Direct-mail marketing is not always a good idea and just because your account executive for the direct-mail marketing company that sends out the coupon packages each month comes into your store and tells you the deadline is tomorrow and you need to get your check and art work in as soon as possible; does not mean it is necessarily a good idea. Read more →When Is the Best Time to Make a Sale?
Do you know when the best time is to help your prospects make their first purchase?Timing is everything in marketing. Get it wrong and you can't get your prospects' attention. Read more →When They Zig--You Zag
If you're like most consumers, the mail carrier cometh and you are deluged with packages. Most of them asking you to send money. So you separate your bills into pile A, and junk mail into pile B. Read more →When to Test Direct Mail Pieces
Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviors and preferences, but some of the guesswork can be taken out of the process by simply testing various messages, materials and methods to small groups of consumers before conducting a large-scale campaign. Read more →Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. Read more →Where to Look for New Donors for Your Fundraising Letter Appeals
Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.1. Friends of current supportersThe first place to look is friends, family and colleagues of your current supporters. Read more →← Previous Next →
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Aphorism
Stocks are simple. All you do is buy shares in a great business for less than the business is intrinsically worth, with managers of highest integrity and ability. Then you own those shares forever.
Warren Buffett