Marketing-Direct
Testimonials Boost Direct Mail Response Rates In Business-to-Business Sales Letters
Correct me if I am wrong, but there is nothing more powerful in a business-to-business sales letter than a credible testimonial from a person in your prospect? Read more →Testing ? the Most Effective Tool for Database Marketing
Each marketing campaign plan should be tested on a smaller group of Customers, before being deployed. Based on the results of the test campaign, the marketing campaign can be reshaped to achieve better results. Read more →The 3 Letter Word You Must Know to Prosper in Your Business
Even while you creatively imitate others, remember that it's also important to be different. Distinguish your HVAC business from all the rest. Make your enterprise special in the eyes of your customer or client. Read more →The Beginner's Mail Order Business Guide
No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. Read more →The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing
A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.This new tool works as a direct marketing channel to end users mobile phones. Read more →THE COMING GERIATRIC INVASION: The Aging of the American Marketplace
Recently, the Stephenville Chamber of Commerce presented a seminar entitled, "Reaching the Hispanic Population." The gist of the message? "The Hispanics are coming! Read more →The Direct Marketing Challenge: A Tale of Two Households
Imagine a retailer in the process of determining its advertising and promotional strategy for the next year. The retailer knows that there are millions of potential customers, but knows too that not all of them are the right targets for their brand. Read more →The Easiest Small Business Direct Marketing Tip You'll Ever Get
This really and truly is the easiest (and most profitable) small business direct marketing tip you?ll ever get. And when I say easy? I really mean EASY. Read more →The Fortune is in the Follow Up
It is taught in direct marketing that 20% of the customers who have told you no in the past will change their mind and say yes later if they are continually followed up with. Read more →The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this age of word processors, no one needs to add a PS anymore. Read more →← Previous Next →
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Aphorism
Most investors ... will find that the best way to own common stocks is through an index fund that charges minimal fees. Those following this path are sure to beat the net results (after fees and expenses) delivered by the great majority of investment prof
Warren Buffett