Marketing-Direct
Surviving Your Moment of Truth: Three Effective Ways To Open a Sales Letter
Your direct mail package clears a major hurdle as your prospect opens the envelope. One hand reaches in and pulls out the letter while the other sets the envelope aside. Read more →Target Your Market and Save Money
How is it possible to do a direct marketing campaign without over spending?Direct marketing has been given a bad wrap with email marketing taking over the way products and services are presented to consumers and businesses. Read more →Targeted, Relevant, Timely: Direct Marketing Success Is About Doing It Right
I?ve been asked just about every question related to using the mail stream better, smarter and with a greater degree of success. I always lean back on three reactions a direct marketer must trigger, simply to gain opportunities: An action of ? Read more →Targeting Inactive Customers With Postcards
You probably know that a prospect needs to see your business name an average of seven or eight times before they trust you enough to buy. When you consider the high cost of advertising and the lifetime value of a customer, it makes sense to try to recapture your inactive customers (people who have not purchased from you in the last six months to two years). Read more →Targeting the Affluent Consumer
Affluence is an interesting word. To some it means having the discretionary income to take a year-long global vacation. To others the implication of affluence or luxury may be less ambitious. Read more →Test Campaign Result Accuracy ? Test Group Sizing
In a recent article [Testing ? the most effective tool for database marketing], we have analysed the importance of testing in marketing campaign management. Read more →Test Campaign Result Accuracy ? Test Group Sizing ? Part II
An approach to size test groups for a campaign has been presented in [Test campaign result accuracy ? test group sizing ? Part I]. However, how can one be sure that the size of the customer group used (the sample), is sufficient to provide statistically accurate results. Read more →Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I?ve discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you? Read more →Test Your B2B Direct Mail Offers To Boost Response Rates
The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate. Read more →Test Your Direct Response Marketing Using Two Steps
Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. Read more →← Previous Next →
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Aphorism
An investor who has all the answers doesn't even understand the questions (March 1994)
John Templeton