Marketing-Direct
Shamelessly Successful Self Promotion
Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it ? it?s EASY to be successful in anything you set your mind to. Read more →Should You Just Throw Away Your Direct Mail Campaign?
Well, should you?Do you get the feeling that is where all of your postcard or envelope style mailings are going anyway?How do you relieve this ?pain? in your marketing? Read more →Simple School Fundraising ideas
Great School Fundraising ideasThe most important rule in school fundraising is to gather a good and enthusiastic team together. Once you?ve got the support of a team, you can share ideas, and work together to raise funds for your school. Read more →Small Business Mailing Lists
Small business mailing lists are helpful for small to medium sized business who want to increase their customer base via direct mail. This method is like firing a shotgun into the water and hoping to hit some fish; most pellets will miss, but some will strike. Read more →Speeding Up Word of Mouth Marketing
Word of mouth marketing helps boost your sales considerably as the trust is at work in this case. Your customers trust you and some other people trust these customers. Read more →Spot Potential Direct Mail Donors Using the 3 Cs of Fundraising Acquisition Letters
What does an ideal new direct mail donor look like? How can you spot one in a crowd? Or in a list of potential donors? Look for the 3 Cs.CapacityThe most important measure is a potential donor? Read more →Stamps Boost Response Rates Over Metered Postage and Indicias in Direct Mail Marketing
Direct mail fundraisers learned long ago that stamps boost response rates. Maybe the same will work for your sales letters. Why not test and find out? Read more →Successful Fundraising Donation Letters Use Before-And-After Samples, Examples
The best advice I can give you for writing successful fundraising letters is to act as if your donors are obese. Really obese.Imagine, for example, that they struggle with their weight every single day. Read more →Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You?ll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you.Successful fundraising letters share a number of things in common. Read more →Supervisory Excellence: The Way I See It
As I go through my professional career, which spans three decades, I am truly gratified and take a great deal of pride at the in roads and level of intelligence that supervisors have attained in the working world of today. Read more →← Previous Next →
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Aphorism
By periodically investing in an index fund, for example, the know-nothing investor can actually out-perform most investment professionals. Paradoxically, when "dumb" money acknowledges its limitations, it ceases to be dumb.
Warren Buffett