Marketing-Direct

Read This, Sell More: Direct Mail Marketing Is About Benefits, Not Features
Your customer wants a cleaner kitchen, not a kitchen cleaner.Your customers are interested in benefits, not features. So sell benefits in your sales letters. Read more →
Real Estate Agents Can Produce Big Responses Without Spending a Lot of Time or Money
Postcard Marketing Technique #1 Get Their Attention With a Powerful HeadlineDon't try to close your sale with postcards. There isn't enough room to provide all the information needed to close get the listing. Read more →
Real Estate Farming Postcards - How to Bring the Value
In real estate, farming postcards have become a core part of the agent's marketing program. Agents use postcards to announce their listings, build their brand and attract new clients. Read more →
Real Estate Marketing for Agents: Offer Information to Get a Response
Want to know an easy, no-cost way to enhance your real estate marketing program?Add informative tips to your marketing pieces.For instance, take a subject you know a lot about (and one that? Read more →
Real Estate Marketing for New Agents
Expert marketing advice for new real estate agents:When I talk to real estate agents who are new to the industry, one of the first questions they ask is, "How can I compete with veteran agents? Read more →
Real Estate Marketing Postcards - 3 Powerful Strategies
Having worked for two direct mail and printing companies, I've seen my fair share of real estate agent postcards.Most of these postcards fell into one of two categories -- average and mediocre, or unique and powerful. Read more →
Real Estate Marketing, Do You Use Direct Mail?
Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your job. Read more →
Real Estate Post Card Marketing; Million Dollar Mailings
Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Read more →
Real Estate Post Cards
Real Estate postcards are used as an effective marketing tool for advertising business and consistently generating new clients. Though word of mouth contributes to increase sales and marketing, it is restricted by the number of people with whom the businessman interacts, and also depends on the time the person devotes in networking. Read more →
Real Estate Postcard Ideas - Layer Up Before Going Out
This real estate postcard idea is brought to you by Mrs. Harris, the mother of a childhood buddy of mine, formerly of Belle Meade Drive in Roanoke, Virginia. Read more →

Aphorism

The only investors who shouldn't diversify are those who are right 100% of the time (1983)

John Templeton


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