Marketing-Direct
B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring
Is Direct Mail Useless for DMers?Is direct mail useless at helping direct mail businesses generate leads?That?s the question I was asked last week by a reader of Alan Sharpe? Read more →B2B Direct Mail Lists: Ask These Questions Before Renting
If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Read more →Basic Principles For Direct Mailing Lists
There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. Read more →Being Creative With Your Fundraising Ideas
Have you realized just how much fundraising is going on these days? There is fundraising for little league, school fundraisers, and the college fundraiser, as well as church fundraisers. Read more →Bind On
The concept is simple, the process is complex; but the development of an onsert that affixes to the advertisment within any magazine, exactly on the same or adjoining page of your advertising. Read more →Blurbs-Think Pithy
Sometimes a ?blurb? can go a long way toward helping stir up interest in a newsletter or in a web site than an average length article. Generally, a blurb is defined as a pithy paragraph that gives out enough details to generate an, ? Read more →Boost Email Marketing Open Rates by Sounding Like Grandma in Your Direct Email Advertising
The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.Your customers receive three kinds of email:1. Read more →Boost Response Rates and Income with Appealing Fundraising Letter Envelopes
Writing a terrific fundraising letter is a waste of time if your donor throws your entire package in the trash unopened. And that happens more often than any of us dare to think about. Read more →Boost Your Direct Mail Marketing Response Rates with Unilateral Offers, Says Direct Response Agency
Direct mail marketing rules are made to be broken, or so I?m told. So break this one and see what happens.Direct mail pundits, me included, recommend that all your direct mail pieces have an offer. Read more →Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino?s Pizza delivered more than 900,000 pizzas?and mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on "fast, hot and delivered to the door? Read more →← Previous Next →
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Aphorism
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.
Albert Einstein