Marketing-Direct
Paper Direct Mail Is Alive And Thriving
I recently witnessed a conversation about the "death" of paper direct mail due to the "life" of web presence and blogs. I'm not exactly sure why, but someone seems to declare the "death" of a marketing technique every few months? Read more →Party Plan and Direct Selling: YUMMY!
Party Plan business is a bit like a secret society where inner knowledge and tricks of the trade are passed on under a veil of secrecy. Newcomers are left to wander along the ? Read more →Patience is a Virtue: Be Patient with Postcard Mailings
If I've heard it once, I've heard it a hundred times: less than ten days after their first postcard is mailed, the client calls me and says, "Rachel, it should have arrived a few days ago, but my phone hasn't rung yet. Read more →Pet Grooming Is Fastest Growing Pet Service Business
I arrived at Logan airport about an hour before my girlfriend?s plane from Atlanta was due in. As I wandered through the airport, I went to look at some books and magazines to kill some time. Read more →Playful Postcards
With tight economic times at hand there is increasing pressure on marketers to sure up the marketing mix while cutting costs. Tradition has it that under these circumstances we migrate a good portion of our advertising budget into direct marketing. Read more →Post Card Direct Mail Marketing
So you think that Snail Mail is a dinosaur? Not if you intend to reach new prospects and current clients. According to the U.S. Census Bureau, in 2004 approximately 61. Read more →Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. Read more →Postcard Direct Mail Marketing Works (It's Cheap, Quick, Affordable and More)
Used the right way and with the right audience, postcards often outperform their mailbox ?competitors? in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Read more →Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect?s attention. The place to do that is Side A, the side that doesn? Read more →Postcard Marketing Checklist: 5 Things to Consider Before You Mail
Your postcard-marketing program can benefit from a good checklist. Checklists keep us focused on the task at hand and help us remember all of the finer points. Read more →← Previous Next →
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Aphorism
An investor who has all the answers doesn't even understand the questions (March 1994)
John Templeton