Marketing-Direct

Like Direct Mail, Landing Page Conversion Starts Above The Fold
In the Good Old Days of direct mail, which is to say, before 1997 and the advent of the Internet, I and other direct mail marketers agonized over what to put ? Read more →
Listings of Infomercials
Were you up a few nights ago, flipping channels? Did you come across a show that featured a product that you thought was interesting? Since it was late in the evening, you probably did not bother to remember the details on the product, such as what it was called and where you could get it. Read more →
Magic Of Direct Response Website
For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not make money. But for a small business owner the direct response website is the key to real profits. Read more →
Mail Order Bookkeeping Basics
INTRODUCTION This information is provided for individuals who are starting a mail order business and require a basic bookkeeping system. It has been written for someone who has little or no bookkeeping background. Read more →
Mail Order Catalogs
As consumer-buying power widens, so are shopping options. Included in those ioptions are mail order catalogs. Started by Aaron Montgomery Ward in 1872, this line of shopping has brought millions of products to many consumers who prefer to shop at home. Read more →
Mailing Equipment for Your Business
Mailing equipment generally refers to any machines that could be used to cut down on the time, effort, and cost of sending large amounts of commercial mail. Read more →
Mailing List Broker - 3 Traits to Look For!
Choosing the right mailing lists for your direct mail offer is the single most important factor in a successful campaign. Not only is it critical that you identify and target your ? Read more →
Make Your Fundraising Letters Personal With The Right Pronouns
How do you take a mass-mailing fundraising letter and make it sound personal? By using the right pronouns, ones that nurture the bond that you have with your donors. Read more →
Making Direct Mail Work for Small Businesses
If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. Read more →
Making Sales with a Newsletter
Yesterday I met an old friend from school -- I had not seen her for several years. We talked about the old times, our kids and families, and what we do now. Read more →

Aphorism

My mission has been to change the industry so that our citizens - the human beings who invest in funds - get a fair shake.

John Bogle


Contents

All about business in russian