Marketing-Direct
Are Infomercials Effective?
Infomercials began to blossom in 1984 in U.S. They are designed in such a way that viewers believe they are watching a program like an investigative news report. Read more →Are You Throwing Away Thousands Of Dollars Everyday?
Well, are you? If you aren't mailing your past clients and prospective clients at least a quarterly newsletter, you might as well take a wad of cash out of the bank and just tear it up! Read more →Attention Blood Centers! Save More Lives With These 10 Steps!!
Managing numerous successful recruitment campaigns has shown certain factors must be taken into account to achieve the highest level of success. Meet and exceed your blood donor recruitment goals by following these steps:1. Read more →Attract More Qualified Leads: 5 Ways to Get More and Better Prospects
Writing for business-to-business lead generation is a balancing act: On the one hand, you want as great a response rate as possible. But on the other, you don? Read more →Attract New Donors with "Friend Get a Friend" Donation Request Fundraising Letters
New donors are closer than you think. Often they are friends of your donors, or family members.If you know someone who has undergone successful treatment for cancer or another serious illness, you know first-hand how the experience involved immediate family, extended family, friends, co-workers and neighbours. Read more →Attract The Right Prospects And Make More Sales
Some financial producers use prospecting methods that produce the wrong prospects. I define a wrong prospect as someone who is not really interested, not qualified or hard to deal with. Read more →Automotive E-marketing
The next generation of advertising. We have found through extensive research, and advertising experts agree, that email marketing will dramatically increase the effectiveness of your online and community presence. Read more →Avoid Direct Mail Campaign Response Rates That Are Disastrously High
I once wrote a direct mail piece that generated a dreadful response rate. It was too high.My client was a brand new stadium in Canada?s capital city, Ottawa. Read more →Avoid Direct Mail Suicide with Postcard Magnet Mailers
On their 10 year anniversary American Printing & Promotions, Inc. launched www.postcardmagnet.com to make business owners aware of postcard magnet mailers: a powerful direct mail alternative that accomplishes what traditional direct mail cannot. Read more →B-to-B Direct Mail: Don't Get Lost In The Details
It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results. Read more →← Previous Next →
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Aphorism
He replied, "Compound interest."
Albert Einstein