Marketing-Direct
In B2B Direct Mail Lead Generation, Sell Your Offer, Not Your Offering
In business-to-business direct mail lead generation, sell your offer, not your product.This sounds like lethal advice to a sales person, and it is, to a salesperson responsible for closing sales and meeting quota. Read more →In B2B Direct Mail Lead Generation, Work Backwards
Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards.Before you write a single line of copy or design a single element of your direct mail package, sit down with the sales people who close the sales. Read more →In Business-to-Business Direct Mail Sales Letters, Make It Easy To Respond
I have a client who wanted to drive prospective customers to his online store using a business-to-business postcard. Great idea, I thought, and cost effective. Read more →In Direct Mail Donation Request Letters, Ask, Ask, Ask
Did you hear about the couple that won the Irish Sweepstakes?The husband enters the kitchen one morning and kisses his wife. ?Darling,? he announces, ? Read more →In Direct Mail Marketing Copywriting, Specifics Outsell Generalities
Lilly Tomlin, the American comic, once said: ?When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.?In direct response advertising and direct mail selling, as in life, specifics sell. Read more →Increase Direct Mail Response Rates (And Revenue) By Segmenting Your List
If you want to increase revenue using direct mail, you have two options: sell more to the customers you have, or find new customers and sell to them. The tricky part is knowing how to do that. Read more →Increase Direct Mail Response Rates With Double Window Envelopes
Here?s something to test.Take your existing business-to-business direct mail package and make just one change: put two windows on the mailing envelope instead of one. Read more →Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. Read more →Increase Your Marketing Response, Profits And Sales By Over 500% - Fast
One of the best marketing quotes I ever heard was from an old advertising genius named Bruce Barton.The quote went like this:"Advertising is the very essence of democracy. Read more →Infomercial Physicians
Infomercials are paid programs that basically air whatever the sponsor requires of them. In these infomercials, you will find actors playing the role of a scientist who has just discovered a breakthrough product and wants to share it with the public. Read more →← Previous Next →
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Aphorism
The hardest thing in the world to understand is the income tax.
Albert Einstein