Marketing-Direct
How To Write A Smooth Flowing Sales Letter That Produces Profitable Results
Here?s the scenario: Your company has made the final cut and you and a partner are scheduled to make the Big Presentation to the purchasing committee. Close the deal and the two of you will split a high five-figure commission, with significant residual income throughout the life of the contract. Read more →How to Write a Successful Fundraising Letter
How to write a great fundraising application letterHere's some hints and tips on how to write a good fundraising application to a grant-making trust:-DO keep it to one or two sides of A4 paper address it to the right person - find out their name be clear and concise explain the benefits of your project mention other groups that you are working with locally talk about what you have already done - maybe include a newspaper cutting get someone to proof-read your application and make suggestionsDON'T send hundreds of identical fundraising letters or applications out beg - instead focus on the unique benefits of your project ask for more than the Trust or Foundation say are their guideline figures get someone else to sign the application just because you're in a hurry This sample fundraising letter gives an idea of how you might lay out the letter accompanying your fundraising application:Dear Mr Smith,SIMPLE TOWN YOUTH CLUB PROJECTHere you need to summarise the project in a few lines. Read more →How To Write Direct Mail That Really, Really Works!
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer? Read more →How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit
Motivating strangers to give their money away is one of the hardest jobs around. It?s difficult to do face to face. And it?s even tougher to do in a letter. Read more →How To Write Fundraising Letters: Your Donors Deserve Pity
Back in 1985, which I now realize is more than 20 years ago, a homeless man stood at the corner of College and Yonge streets, in downtown Toronto, begging for money. Read more →Hurricanes and Direct Marketing Campaign Issues
If your business relies on direct marketing campaigns and uses such companies as Money Mailer to send out coupons you may find yourself in a world of hurt during times of catastrophic hurricanes, which hit nearby regions. Read more →Improve Your B2B Direct Mail Response Rates With Premiums
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and motivate buyers to pay now rather than later. Read more →Improve Your Direct Mail Success Rate With Our 6 Top Tips
A mailing list of valued customers is probably one of the most valuable assets your business could own. The fact of the matter is that a loyal customer will typically spend 5 times more in your business than a new customer. Read more →Improve Your Donation Thank-You Letters, Cards, and Notes: Make Your Donor The Hero
One temptation in writing fundraising thank-you letters is to make your organization the star of the letter. You feel pressure to tell your donors how terrific you are, how cost-effective you are or how broke you are. Read more →In A Wired World, Why Are You Using Your Father's Direct Mail Campaign?
The mandate for businesses in today?s volatile economy is to do more with less: cut costs, save time, trim waste. And while small businesses can?t afford to keep doing things the way they? Read more →← Previous Next →
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Aphorism
The easiest and surest way for a fund to achieve the top quartile in investment performance among peer funds is to achieve the bottom quartile in expenses.
John Bogle