Marketing-Direct
How Can I Build a Successful Business on the Internet?
What are the secrets? Is traffic all that counts? Everybody is talking about traffic and of course traffic is important but what else counts? Why are some people doing very well and there is not much noise around them? Read more →How Long Should Your Sales Letter Be?
Picture this. It's Monday morning and the weekly sales meeting has just gotten underway. After updating everyone on the overall sales numbers the boss says, "Now, I have a very important announcement to make. Read more →How To Advertise Your Products and Services To College Students For Free (Almost)
Dear Visitor,Today, I am going to talk about a singular experience and present to you a rare opportunity to advertise your products, to one of the greatest and most controllable markets, accessible almost for free, through an overlooked media. Read more →How to be Believed - when you're Selling it
We all know that savvy people don't believe us (marketers) like they used to...That's very hard to accept when you are 1000% convinced you have the most remarkable product, that it's scientifically proven and, it's really helped you. Read more →How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. Read more →How To Craft Stronger, More Compelling Offers That Will Boost Response Rates
"I'm gonna make him an offer he can't refuse."Don Corleone, The GodfatherIf you want to improve the response rate to your direct mail the answer may be as simple as making a better offer. Read more →How to Create a 66% Chance to Increase Your Direct Mail Response Rate?
I guarantee you, if you ask 100 marketing professionals today about the most important thing you can do to maximize your direct mail sales, one answer would float to the top:Testing, Testing, and Testing? Read more →How to Differentiate Yourself
You?ve got the same products and services as every other broker. So why should an investor do business with you?Thirty-seven years ago, a Harvard professor answered a similar question. Read more →How to Evaluate MLM Products and Services
How to Evaluate MLM Products and ServicesThere is a short list of factors to look at before you decide to represent a product. I am going to first assume that you believe in the product and are enthusiastic about it. Read more →How to Flop in Direct Mail and Mail Order
How to Flop in Direct Mail and Mail OrderMost mail order and direct mail businesses fail. I?m going from my own experience, most of mine have failed. You can fail a lot faster if you know what you are doing. Read more →← Previous Next →
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Aphorism
In investing, rely on the ordinary virtues that intelligent, balanced human beings have relied on for centuries: common sense, thrift, realistic expectations, patience, and perseverance.
John Bogle