Marketing-Direct
Going For The Sales Letter Gold
In the 1998 Winter Olympics downhill skier Picabo Street won a gold medal by the slimmest possible margin -- one 1/100th of a second. Anything less than the flawless technique she displayed and the total effort she put forth and she would have finished at best, second, at worst, completely shut out of the medal ceremony. Read more →Good Direct Mail Sales Letters Are Like Good Salespeople
Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter. Read more →Google's Next Step: Are Print Mail Order Catalogs Dead?
One of the great joys of the holiday season involves receiving the stack of catalogs that invariably clog the mailbox at the end of my driveway.Not withstanding the hernia I get from carrying them to the house, or the three acres of rainforest timber it took to print them, holiday catalogs provide a never-ending opportunity to look at stuff I don't want to buy. Read more →Grandiose Plans: Why I Got Out of Bed This Morning
?What are you doing up??That was at 5:00 a.m. and the speaker was my wife. I said, ?I woke up at 4:00, didn?t go back to sleep so I got up.?She disappeared as silently as she appeared. Read more →Graphic Design, Direct Response Ads - Make Your Ad Jump Off The Page in 3 Easy Steps
Step #1: Keep The Message Clear.Despite what some have been led to believe, no-one is in the business of spending a fortune to sell acres of white space or pretty pictures to art-starved consumers. Read more →Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses is direct mail. By this I don?t mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office. Read more →Has the Internet Killed Off the Direct Mail Baron?
Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing? Read more →Home Business Burnout: What To Do When Doubt Creeps In
We've all been there before. Your website isn't pulling in any hits and your advertising campaign is a bust. The leads you've been contacting either don't want what you have or couldn't handle it if they wanted to. Read more →Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales letters must do the same. Read more →Hostess Coaching - Your Roadway to Successful Home Shows
Many direct sales distributors rely heavily on home shows to market their products. Unfortunately, this method of marketing seems to be a bit more challenging than in previous decades. Read more →← Previous Next →
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Aphorism
Albert Einstein was once asked, "What is the most powerful force in the universe?"
Albert Einstein