Marketing-Direct
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. Read more →Fundraising Letters: Questions To Ask Yourself Before You Ask Anyone For A Donation
I have a brother-in-law who farms and drives a 16-wheeler for a living. When I told him that I start each business day with a blank computer screen that I must fill with at least 1,000 words by noon, he almost fainted. Read more →Fundraising Letters: Where To Find Creative Ideas For Your Appeals
How do you make your fundraising letters creative and fresh year after year when your needs don?t change all that much? I am not talking about new initiatives. Read more →Fundraising Mailing Lists: How List Brokers Can Help
Last time I checked, there were 25,000 response lists and 50,000 compiled lists currently on the market. Among all of these lists, you'll find hundreds that work for fundraising appeals. Read more →Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write
In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization. Read more →Get Better Results with Direct Mail - Make the Call!
Over the past 50 years, American businesses have sent billions of pieces of mail with an eye towards growing sales. Everything from simple letters and postcards, to CD? Read more →Get Free Mailing Lists From Federal and State Governments
If you want to make money in the mailing list business, you should contact the state and federal government for sources of lists. What's available? You wouldn't believe it! Read more →Get More Response By Writing Better Response Devices
In the classic direct mail package, the response device ? the thing the prospect is asked to return, be it fax form, response card or application within a business reply envelope ? Read more →Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal aspect. It?s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be. Read more →Give Yourself an Edge over the Competition
Direct Marketing is no different that marketing or marketing online with a couple of exceptions. Your marketing pieces get into the hands of the buyer and they need to be well incentivized to not hit the trash can in a hurry. Read more →← Previous Next →
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65
Aphorism
I'd be a bum on the street with a tin cup if the markets were always efficient.
Warren Buffett