Marketing-Direct
Fun with Customizing Your Silicone Bracelets - Colors, Patterns, Message, Style!
Do you want to be apart from the rest? Do you want to try something new? Then you may want to try to customize your own rubber silicone bracelets. There are so many companies out there, especially online, that offer this service. Read more →Fundraiser Donations - How Much You Should Ask For?
Donations are the whole point to a fundraiser letter. But do you know how much to ask for?If you ask too much you may lose the potential donor.If, on the other hand, you ask for too little, you may either end up losing money or end up with an amount that would not justify all that effort. Read more →Fundraising and the Business of Relationships
The golden key to effective fundraising is an organizations ability to manage relationships. While some may consider this an oversimplified explanation of a complex non-profit business model, our experience has shown us that this is one of the most overlooked, yet lucrative, elements of our fundraising efforts. Read more →Fundraising Appeal Letters: Make Yours Novel Using Fiction Techniques.
What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter?Would your letter be boring? Predictable? Forgettable? Read more →Fundraising Idea - Rotary Club Fundraiser in Use 25 Years
This idea has been in use for twenty-five years, by my Vermont Rotary Club, and has been a tremendous success. The concepts used in this fundraiser are general to any successful and profitable fundraiser. Read more →Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Read more →Fundraising Letter Reply Devices: Are You Making These Mistakes?
Fundraising letter reply devices?also known as reply coupons, donation coupons, reply slips, response forms and gift forms?are the instruments that conclude your request for funds. Read more →Fundraising Letter Response Rates: Boost Them (And Your Revenue) By Watching: Nine Vital Statistics
Direct mail fundraising is a numbers game. A game that changes all the time. Who could have predicted the advent of online giving? Or the popularity of sweepstakes? Read more →Fundraising Letter Templates Harm Your Non-Profit's Reputation and Response Rates
Fundraising letter templates are a mistake. They insult donors. They mislead fundraisers. And they don?t work. You cannot generate sustainable income, build relationships and retain loyal donors by mailing fill-in-the-blanks letters. Read more →Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. Read more →← Previous Next →
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Aphorism
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.
Albert Einstein