Marketing-Direct
First-Time Direct Mail Donors: How To W-I-N Them Over As Repeat Givers
Don't ask me how I know, but in Alcoholics Anonymous meetings you'll sometimes hear a member mention "The Elephant in the Living Room." In AA circles, a family member's drinking problem is the elephant in the living room that everyone sees, that everyone feels uncomfortable about, but that no one wants to confront. Read more →Five Deadly Sales Letter Mistakes
To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action. Read more →For Direct Mail Lead Generation Success, Clone Your Best Customers
I don't relish being proven wrong. But a while back I sat down to discover who my best clients were. I wanted to increase my revenues. I figured that the best way to do that was to discover who my best clients were and to then go after more firms that were like them. Read more →For Direct Marketers, Personality Is Everything
I?m sure you?ll find this interesting. While recently wrapping up a CEO search for a leading consumer catalog and web company, nearly all the candidates who made our client? Read more →Four Words To Make Your Business Communication More Persuasive
If you are interested in creating persuasive marketing material and convincing business presentations, check out these words from a poem written more than 100 years ago. Read more →Free Sample Donation Thank-You Letter for Fundraising Gift or Contribution
The most important letter in direct mail fundraising never aks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts. Read more →Free Sample Sales Letter Is As Close As Your Own Mail Box
The best resource for a free sample sales letter or sales letter templates is in your own mail box.Why?Just think of all the free, unsolicited direct mail you get every day. Read more →Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Read more →Frequency & Monetary Analysis For Subscription Based Services
Frequency (F) and Monetary (M) analysis, form together with Recency (R) the framework of RFM analysis. Though recency is the strongest predictor of future behavior, frequency and monetary analysis act in a complementary mode (to recency), to create a complete picture of the Customer behavior. Read more →Full Color Postcard Marketing: 7 Reasons Why They've Become the New Direct Mail
The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business? name in everyone?s mind, constantly. Read more →← Previous Next →
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Aphorism
Things should be as simple as possible, but no simpler.
Albert Einstein