Marketing-Direct
Effective Direct Mail Campaigns
It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company. Read more →Effective Exhibiting
Exhibiting can be a great form of Direct Marketing and if you can get your exhibition stand set-up correctly, i.e. in the right place, with the right staff, offering the right service etc, then the benefits can be even greater. Read more →Effective Fundraising Letters Are About People, Not Projects (Includes Samples & Examples)
Have you ever met a donor who liked funding infrastructure? I have. Once.When I served as Director of Development for a national non-profit, my organization needed a new heating and ventilation system for the national office. Read more →Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special events, fundraising letters let you have a one-on-one ? Read more →Eleven Ideas to Generate More Direct Mail Responses
1. When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you? Read more →Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as many of your donors as you can. Read more →Empty Mailbox: The Truth About Mail Order and Direct Mail Businesses
Beginners lose money in direct mail and mail order because they are given the impression that they need little knowledge and money to succeed. The truth is that each mail order and direct mail is just that, a business. Read more →Everything You Ever Wanted To Know About Fundraisers
Fundraising is the term used for solicitation and gathering of monetary funds by requesting from individuals, businesses, charitable foundations or government agencies. Read more →Exhibition Logistics: Making Sure You are Ready for a Show
Organising to exhibit at an exhibition can be more than simply renting a stand and then turning up on the day. There are many things you will need to consider in addition to ensuring that your staff are well trained and prepared for the show; your staff have the correct and appropriate uniforms; you have set sales goals for the event; the stand is in a good spot; the exhibition stand is well designed and appropriate to the specific show; and you have invited anyone necessary. Read more →Extreme Results: How To Use Direct Mail To Pull Double Digit Response Rates and Close Sales Fast
Want a big boost in response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. What do I mean by extreme? Read more →← Previous Next →
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Aphorism
Reporters would say, you mean they gave you guys a Nobel Prize for something as obvious as that [Modigliani & Miller theorem of corporate valuation]? And I’d add, Yes, but remember, we proved it rigorously.
Merton Miller