Marketing-Direct
Donation Request Letters Need Suspense To Keep Donor Attention
How would your next fundraising letter perform if Agatha Christie wrote it??Alan,? you?re whispering, ?Agatha Christie is dead.??I know,? say I. ?But I? Read more →Donation Thank-You Letter Mistakes To Avoid In Direct Mail Fundraising
I once had a friend who used to bid me farewell by exclaiming, ?Up ?yer kilt!? Where Jock is today and how many pals he still has I cannot tell. But his original and startling phrase reminds me of a vital truth in direct mail fundraising: How you thank your donors and how your donors hear you thank them can be two different things. Read more →Donation Thank-You Letters, Cards And Notes Should Never Ask For A Gift
The most important letter in direct mail fundraising never asks for a gift. Ever.The thank-you letters that you mail to donors have one goal: to thank your donors for their generosity and support. Read more →Donor Acquisition Fundraising Letters: Five Tips For Attracting New Donors And Members
Your organization is doing well if 85 percent of your donors renew their support each year, according to Stanley Weinstein in his book The Complete Guide to Fundraising Management. Read more →Donor Newsletters Boost Direct Mail Donations Without Asking For Donations
I have a client whose direct mail fundraising program is in trouble. I think you can profit from his predicament. I know he is going to.The development officers at his non-profit organization are doing plenty of things right. Read more →Donor-Centered Newsletter Stories Increase Income, Boost Donor Loyalty
Your donors read your donor newsletter to discover news about themselves. You are of secondary interest. Like you, your donors and members read what interests them. Read more →Double Your Marketing Impact And Make Money Fast - By Purposely Damaging Your Products
Want to know about a strange and bizarre (yet highly effective) way to tack on another 5, 10, 15% or more to the response of your marketing promotions? Read more →Double Your Postcard Response With This Simple Trick
Without a doubt one of the fastest, cheapest and most efficient ways to do direct mail is with simple little postcards.In fact, depending on what research you look at, something like 90% of postcards get looked at by consumers. Read more →Dr. Gizmo Wasn't Getting Any Calls Until She Sat Down And Wrote Out Ten Simple Points
Dr. Gizmo put up a website with a moving piece of sales copy promoting her naturopathic services. She also had a hundred printed versions ready to mail. Read more →Effective Business Letter Writing
Everyone that owns a small business needs proficiency in writing business letters, whether the owner of the company writes the letters or an employee writes the letters. Read more →← Previous Next →
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Aphorism
Charlie [Munger] and I would be glad to take any money management organization in the world managing more than $US10 billion and we would be willing to bet that their aggregate investment (performance) will be poorer than a no-load, very low cost index fu
Warren Buffett