Marketing-Direct
Direct-To-Consumer Advertising by Pharmaceuticals
In 1997, the Food and Drug Administration relaxed its restrictions on direct-to-consumer marketing of pharmaceuticals. Prior to this ruling, drug manufacturers were prohibited from mentioning both the name of the drug and its indications in consumer-directed advertisements without also including a large amount of technical information about the drug, including all known side effects, contraindications, and dosage recommendations (Stevens, 1998). Read more →Dirty Hooligan! What a Crude Street Corner Come-On Taught Me About Direct Response Marketing
Can't get a date?No, I mean to your website.Day in and day out, I see marketers address "filet mignon" prospects like $10 streetwalkers.How do they expect to get the sale (or the signup, or the download, or the ___) like THAT? Read more →Do Your Donors Hear Voices (in Your Donation Request Letters)?
Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.In a novel, the characters come alive only after you hear them talk. Read more →Does Direct Mail Marketing Still Reign Supreme?
Sure, there are plenty of different marketing methods out there, but one method, which has proven itself over and over again, is direct mail marketing. Read more →Don't Always Make Direct Mail Headlines Positive
The most powerful headline I ever read and acted upon was a negative headline. It changed my life.Yet most books on direct mail copywriting will tell you to cast your headlines, overlines and Johnson Boxes always in the positive. Read more →Don't Let New Postal Rates Put You Out of Business
Intermittently the USPS raises domestic and foreign postal rates. The last raise was on June 30, 2002. The latest rates take hold on January 9, 2006. The increase is 5. Read more →Don't Push!
Can you work in sales and not be pushy? Of course you can!When I first worked in direct sales and home party sales, I was very still a shy individual. Read more →Donation Request Letter Envelopes Don't Have to Be Envelopes Says Direct Mail Fundraising Agency
What would you do if I mailed you a package of black and white photos? Would you throw the package in the trash unopened?That?s the challenge that Canadian Feed the Children faced in a recent acquisition mailing. Read more →Donation Request Letters Are Irresistible When You Enter Shooting
When the Argentine army surrendered in June of 1982, ending the Falklands War, some Royal Marines discovered that the quickest way to get the attention of stubborn Argentine prisoners, since we did not speak their language, and they did not speak ours, was to hit them on the elbow with the handle of a pickaxe. Read more →Donation Request Letters Need Strong Protagonist, Says Fundraising Company
Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor? Read more →← Previous Next →
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Aphorism
Reporters would say, you mean they gave you guys a Nobel Prize for something as obvious as that [Modigliani & Miller theorem of corporate valuation]? And I’d add, Yes, but remember, we proved it rigorously.
Merton Miller