Marketing-Direct
Direct Mail Response Rates Mislead if You are Careless
I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn?t keep you from getting sunstroke in Cairo. Read more →Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. Read more →Direct Mail Rules of Thumb
First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Read more →Direct Mail Sales Lead Generation Success Involves Three Numbers
You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them. Read more →Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn?t there. Read more →Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.Use subheads to draw attention to your copy Why do we use subheads anyway? Read more →Direct Mail Services
Running an advertising campaign can take much of your time, effort, and money. And if you are using direct mail marketing or advertising as a medium, you are bound to worry about many things like logistics, addresses, and the mailing system. Read more →Direct Mail Still Works For Lead Generation
You probably wonder why when you go home to your mailbox everyday and open it up there?s dozens and dozens of postcards and other direct mail pieces sitting waiting for you everyday. Read more →Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Read more →Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Read more →← Previous Next →
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Aphorism
I choose a few stocks myself. But I do it strictly for entertainment.
Merton Miller