Marketing-Direct
Direct Mail Marketing and Consistent Targeting
When discussing Direct Mail Marketing we also need to discuss consistent targeting of customers. If you own a location-based business then you must consider where your customers come from and how far out you draw the customers from. Read more →Direct Mail Marketing and Customer Coupon Addictions
Many times small-business people complain that their direct-mail marketing advertising is working too good and that everyone who comes in seems to have a coupon and no one seems to be coming in who doesn't have a coupon. Read more →Direct Mail Marketing and Direct Mail for Hobby Shops
Local Hobby Shops can do very well as a small business but to do a good business they need a strong customer base. How can a small hobby shop get a customer base and then rely on word-of-mouth advertising to propel future customers thru referrals networks? Read more →Direct Mail Marketing and Direct Mail Strategies for Gift Basket Companies
Selling gift baskets is not easy and getting a gift basket company going is a marketing challenge in all regards. The challenge is to get a substantial base of customers and allow for the word-of-mouth advertising and referral base to build from there. Read more →Direct Mail Marketing and Direct Mail Strategies for Local Toy Stores
Local small business toy stores are under fire these days due to the ramp up of the number of toy isles in large box type stores. But that does not mean they should throw in the towel by any means. Read more →Direct Mail Marketing and Direct Mailing Strategies for Companies Selling Solar Power
Solar Energy is really moving fast due to so many innovations and new technologies these days. Solar Companies have a huge potential to sell lots of products and save people money on their energy bills and take advantage of tax incentives for alternative energies. Read more →Direct Mail Marketing and Direct Mailing Strategies for Motorcycle Shops
Motorcycle Shops must sell motorcycles to insure their success. They must get new clients in, sell them bikes and treat them well so they come back for service, accessories and tell all their friends. Read more →Direct Mail Marketing and the Golden Glimpse: How to Get Your Offer Noticed
In direct mail marketing, you have what I like to call the "golden glimpse" -- that moment, however brief, when your prospect pulls your direct mail piece from the mailbox and actually pays attention to it. Read more →Direct Mail Marketing and Wine Labels - What's Your Big Idea?
Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited Strong's innovative direct mail marketing tactics. Read more →Direct Mail Marketing Company Says Sell Your Offer, Not Your Premium
My wife received an irresistible offer in the mail the other day. So she didn?t resist.The publisher of a health newsletter offered her eight free reports in exchange for trying out the publication risk free. Read more →← Previous Next →
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Aphorism
In investing, rely on the ordinary virtues that intelligent, balanced human beings have relied on for centuries: common sense, thrift, realistic expectations, patience, and perseverance.
John Bogle