Marketing-Direct
Direct Mail Fundraising Arithmetic: Avoid Blunders By Knowing Your Numbers
Your direct mail fundraising results never lie. But they mislead you if you let them. I worked as Director of Development for a national charity that held a lavish fundraising banquet each year. Read more →Direct Mail Guarantees Should Hurt
The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you, your potential buyer lives in a rip-off society where merchants sell shoddy products and vendors do not honour their promises. Read more →Direct Mail Invitations: Eleven Ways to Boost Response To Your B2B Campaign
Will your business-to-business direct mail package ever produce a standing ovation? It might. When you mail an effective invitation to a seminar, workshop, awards show or other live event, you literally move people-out of their seats and into yours. Read more →Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. Read more →Direct Mail Letter Design Tips For Improved Lead Generation Response
Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly. Read more →Direct Mail Lift Notes: Boost Response by Breaking the Lift Letter Rules
Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out.A lift note, of course, is an extra component slipped into a direct mail package to lift response. Read more →Direct Mail Marketing
The Internet is a powerful tool. When used wisely, it can spur growth for companies in leaps and bounds. Emailing has revolutionized the way people communicate and has forever changed the pace at which we exchange information or reach out to others. Read more →Direct Mail Marketing - Direct Mail
Direct mail marketing should be a part of your business, whether it is an offline or online business. Established companies can use their existing client list to use as a base of mail marketing. Read more →Direct Mail Marketing Agency Copywriter Says "Start at the Start" with Sales Letters.
Call me a dunce, but I can?t write a single line of copy until I write my opening paragraph. Unlike many successful copywriters, I can?t follow the advice of the many direct mail copywriting gurus who suggest I write the reply device first because that? Read more →Direct Mail Marketing Agency Says "Over, Please, with 'Over, please . . .' in Sales Letters."
When your direct mail sales letter is longer than one page, should you write ?Over, please . . .? or ?Please continue? at the bottom of the page? Read more →← Previous Next →
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Aphorism
Buy right and hold tight.
John Bogle