Marketing-Direct
Direct Mail - Don't Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. Read more →Direct Mail - For Small Businesses
We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many organisations send out so called junk mail - because it works! Read more →Direct Mail 02: The Stationary
The first article in this series focused on Direct Mail and Mail Order with emphasis on classified and print ads and on mailing lists. This segment considers the value of the stationary that you use to sell your message to potential customer. Read more →Direct Mail 03: The Message
In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary used in direct mail contact including the use of postcards. Read more →Direct Mail 04: Finding a Niche Market for Your Product or Service
The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. Niche is pronounced neesh and nitch, the first more highly regarded in England. Read more →Direct Mail Advertising
Product recall, customer care, and stakeholder communication are the factors that spell success for a company. There are a variety of ways that these needs are addressed. Read more →Direct Mail Advertising - Tips and Tricks
Direct mail advertising is a marketing technique you will likely use in your virtual IT business. Because this type of advertising can be expensive, it is best to know the ins and outs before you begin. Read more →Direct Mail Advertising and Envelope Barrier Strategies
In direct mail advertising we talk often about the envelope barrier and there are many things you can do to prevent the letter-opening barrier from hurting your chances of your potential customer from seeing your brochure, flyer or advertising piece that you have sent out via US Mail. Read more →Direct Mail Advertising and the Car Wash Business
Carwash industry surveys show that over 62% of all carwashes use direct-mail advertising and believe it to work the best. Most of these carwash owners also have their web site address on the coupons they send out in the direct-mail marketing discount packages. Read more →Direct Mail Advertising and Thursday Advertising Rush
We have all been amazed at the inserts in the Newspaper that arrive on Thursdays from all sorts of retailers, so many pretty and colorful ads. One can only think thank God for recycling and some tree had to give its life for this bizarre American Shopping Marketing Ritual. Read more →← Previous Next →
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Aphorism
If you take money out of your left pocket and put it in your right pocket, you're no richer.
Merton Miller