Marketing-Direct
Do Marketers Need To Be Different To Be Direct?
TARGETING & SEGMENTATION Introductory marketing teaches us to make several assumptions and generalisations on the market. Top on that list, it is vital for a brand to narrow its target audience down to a set of demographic qualities based on age, sex, income etc. Read more →"Do Not Call" Does Not Matter
Why any advisor would be concerned about a ?Do Not Call? list confuses me. Why would anyone waste time marketing in a way where the prospect does not call you first? Read more →'Short' Copy or 'Long' Copy - Which Works Best?
For anyone involved in the development of a marketing message, there has been a long-standing debate for which there is no absolute answer.That debate has centered on whether it is better to use sales copy in advertising, direct mail, even brochures or websites, that is ? Read more →10 Common Direct Mail Mistakes and How to Avoid Them
Successful direct mail does not need to be elaborate full color printing or creative design. The major factors contributing to a successful direct mail program are in the planning and implementing of the program. Read more →10 Elements Every Direct Mail Piece Should Have
Don?t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. Read more →10 Steps to Success in Direct Marketing
If you're looking for a lucrative homebased business, direct marketing may be just what you've been looking for -- offering you the possibilities of making your dreams come true. Read more →10 Tips To Improve Your B-B and B-G Direct Mail Campaigns
Borrowing words from Potter Stewart and applying them to junk mail, it?s often hard to define, but I know it when I see it. So do you.Junk mail is worthless, often gimmicky, riddled with hype, pushy in its call to action, and most often laced with bold type, highlights, and font changes. Read more →10 Ways a Small Business Can Use Direct Mail Successfully
You must decide whether you can create the mailer yourself of if you have to hire someone. To be successful, direct mail must reach the right person, be read by that person, and persuade that person to buy something or to be interested in receiving additional information from your company. Read more →101 Ways to Improve Your Direct Mail Response
Direct mail can be a powerful way to reach your customers. However, it is only powerful if used effectively. Here are some tips to help your direct mail campaign be successful. Read more →16 Tips to Direct Mail Marketing Success
1. Do the Math. Plan your mail marketing campaign as an accountant would. Start by figuring out how much income and unit sales the project must generate to break even. Read more →← Previous Next →
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Aphorism
Success is getting what you want. Happiness is wanting what you get.
Warren Buffett