List-Building

Building a List - The Secret Key to Every Online Marketer's Success

There is one thing that every business needs to succeed. It doesn't matter if the business is brand new or established, sells products or services, or has one employee or thousands. Every business requires relationships.

The purpose of this article is to convey a very simple, yet extremely overlooked tactic for building a successful business. If it's so simple, why is it overlooked? Possibly for the same reason people tear their house apart looking for their sunglasses just to find they were on top of their head!

We commonly look over the most obvious solutions because we are blinded by the idea that the best solutions are always the most complicated. This does not need to be the case in order to build a successful business.

So, we know the answer is simple... Build relationships. But is the solution simple? It really is. The best way to build a relationship, in any form or fashion, is through communication.

By this point, you probably haven't learned anything that you didn't already know. Remember though, this is simple, obvious information that you may just need to reawaken in order to use it to your benefit.

Think about this...

Any website owner knows the importance of getting traffic to their site. The unfortunate problem with traffic, is that is has to be ongoing and can never stop. This is because once a visitor sees your site, they move on and will probably never return. Some of course will (if your site is good enough), but here we are talking about the vast majority.

The statistics show that people need to see your name and/or message in print at least 5-10 times before they recognize you or what you have to say. But how could you ever accomplish this with website traffic that's flowing around the internet at the speed of light, leaving as fast as it came?

Well, what if we could capture some of this traffic and hold it captive? Then, we would have a chance at the name recognition we need and that most important factor of building a relationship. How do we do this?

It's a technique called, "List Building." This technique is done by most every successful business around the globe. In fact, it's the one thing that most failed businesses never even tried.

Actually, there are two sides to this. One is the actual building of a list, the other is profiting from the list. But what is a "list"?

Quite simply; it's one or more people that want you to communicate with them. Since we are talking primarily about internet businesses, these communications are usually email based, although they can also be postal mail based.

If having a list is so critical to success, why wouldn't every business or individual have one? Here are some of the problems many are faced with:

First and foremost, we get subscribers by offering something of value. No matter who you are, or where you came from, you have something of value to give. And it's probably in your head right now. People love information! Think about it. That's what the internet is; it's information. We are all here looking for information in one form or another. If you already own and run a business, what kind of valuable or meaningful information do you have that's related to your products or services?

If don't yet have a business, think about your favorite hobbies, activities, recreation, events and focus on the things that interest you. If you find it interesting, chances are, thousands of others do to. And best yet, you can turn this information into your own business, and make money from it!

At this point we either already have our own business or we have decided what our niche is going to be. Next we decide; what do we have to offer?

If we give people value, they will want more from us. That value can be in the form of many different ways:

Once we have an idea of our topics, we want to turn those into one or more of the forms above. I recommend choosing any of the first three in the list, to get started. Anything else can be gradually added at a later time. Now you have to capture the attention of your potential audience. Again, there are many different ways this can be done:

There are countless more ways to capture subscribers, both free and paid. And there are way too many to list here. Remember, for now we are just getting the basic understanding of building lists and even more so, to understand the importance of having a list. As I stated earlier, the concept is quite simple, but there are many steps that have to be taken in order to accomplish this. There will be other articles that will get into the more detailed steps a bit later.

Once you have obtained your subscriber, the relationship begins. How long this relationship lasts will depend on you. With the massive amounts of email we all get, you will have to give them a reason to keep you around.

Whether you have 2 subscribers or 2,000, you have to speak to them as if they are the ONLY one subscriber on your list. You are NOT building a "one-on-one thousand" relationship. You are building a "ONE-ON-ONE" relationship. Never forget that!

Whenever you communicate with your subscribers, it's important that they know you are an individual and an everyday person just like them. Make yourself obtainable, and invite them to contact you so you can help them individually. Let them know they are important to you.

Remain focused on providing your subscribers with valuable free content. Listen to their needs, and respond with a solution for them. Soon, you will become an asset for them, and they will rely on you and trust you.

Now that you're an asset to your subscribers, they can become an asset for you. As much as you like giving away free content and your time, at some point you have to make a living too, right? Everyone's time is valuable.

Using a proper strategy of place and time, you can offer your subscribers "up sells" from time to time. If you already own a business, than you probably have products and services you can offer. But, what if you're just starting out?

Your main two choices are: Creating your own products, or selling someone else's. Since we're interested in internet marketing, the absolute best items to sell are informational products. Why?

If you consider yourself an expert at something, or at least know much about it, you might consider creating your own products. This however is time-consuming and takes a lot of work. It can also be very costly. Your other option is to become an affiliate for other people's products. On average, an affiliate makes a 50% commission on these products! You get paid half the profit and you never had to do any work or spend any money creating these products. This is a great option for most that are getting started in an online career.

Affiliate marketing is done by the newest of marketer's and done by some of the most seasoned experts. Whether you need a few hundred bucks a month or several thousand a month, the income potential of affiliate marketing is limitless!

I hope by now you have a better understanding of what a list is and why it is important for your business to have one. It is so easily overlooked, and with just a little bit of insight, more new businesses and internet marketers would have a greater chance of success.

Enjoy your success,

Chad Curl

www.ListBuildingFormula.com

Chad Curl is an author of various e-courses, e-books and articles specializing in Online Marketing. He is also the owner of http://www.ListBuildingFormula.com

Chad also mentors and provides training to those interested in starting their own online business and to current online business owners looking for better ways to promote and increase their business income.

Chad Curl

 Tags: list building, list, marketing, build, subscriber, autoresponder, email, relationship, money, affiliate

← Previous Next →

Similar articles

20 Ways To Convert Visitors Into Subscribers
1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.2. You could offer your visitors a free ebook if they subscribe to your free e-zine. Read more →
5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!
One of the fastest ways to develop, build, and grow your own list of subscribers is to develop a "mini" course with an incredibly compelling promise. Read more →
Building a Power List of Subscribers to Earn Money Online Over and Over Again
Building a power list of loyal subscribers that are willing to gobble up anything you throw at them is the key to maintaining and expanding an online business. Read more →
Definition of a 'Lead'
You see headlines all the time about 'Hot leads' 'Fresh Leads', etc. With this kind of lingo in place, one is likely to get the idea that a 'lead' is some sort of baked good. Read more →

Aphorism

The hardest thing in the world to understand is the income tax.

Albert Einstein


Search
 
Contents

All about business in russian