Ezine-Publishing
Be Aware of The Article Production Hype
It is maybe... No, it is too early to talk about the end of a hype when the hype has not really started yet. In this way this contribution is not really client focused. Never row against the flow...But it can do no harm either.
Not only some stock exchange experience will teach us that expectations are sometimes inflated. For some trends it could take years before they grow into a real hype. But then, when the expectations are no longer met you should be prepared... For those who are in the Article production business. The threat comes from on aspect which is easily underestimated.
A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies. Since 1995, Gartner has used Hype Cycles to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies. (http://www.gartner.com/pages/story.php.id.8795.s.8.jsp)
Such a cycle consists of five phases;
- 1. "Technology Trigger"
- 2. "Peak of Inflated Expectations"
- 3. "Trough of Disillusionment"
- 4. "Slope of Enlightenment"
- 5. "Plateau of Productivity"
An important lesson of Gartner is that all that is new is fancy and gets (press) support. Then, when the enthusiasm is over, the disappointments follows and support (commitment) falls back. And this commitment is needed for projects to succeed.
The project in this case could be: article production and syndication. If you think that the hype cycle is only for introduction of new technology, you could use the wisdom of the stock-exchange; there too the stock prices are often inflated because of unreal expectations. Disappointment will also follow.
Now what could lead to such disappointment?
Quality.
What is very likely to happen is that the quality of the article production gets hurt by the demands of quantity. We want more and we do no longer bother about the quality. Quality is in danger when quantity gets all the freedom.
Interesting in this context is the economic law of Gresham:
?bad money drives out good money?
The ?universal? reach of this law is debated. Yet for those who think this future threat is relevant might as well act with further investigation on the topic. Be aware...
? 2006 Hans Bool
Hans Bool is the founder of Astor White a traditional management consulting company that offers online management advice. Astor Online solves issues in hours what normally would take days. You can apply for a free demo account
Hans Bool
Tags: hype cycle, quality versus quantitySimilar articles
About Writing for Ezines
?You don?t write because you want to say something. You write because you have something to say.??F. Scott FitzgeraldSome of the greatest artists in history were ignored and even laughed at during their lifetimes. Read more →Are We Devaluing A Great Resource?
When I started earlier today to write this article, it ended up three pages long while I tried to "tip toe around" what really just needed to be said. Read more →Case Study; Value Added Features for an Online Article Submission Website
The number one website on the Internet in the category of online article submission now has over 130,000 articles from some 30,000 authors. It has been able to capitalize on a feature rich website attracting the top online article authors and writers. Read more →Create An Immortal Ezine: Evergreen Newsletters
This article is particularly for those people who want to communicate regularly with their readers and through this communication build up a strong relationship. Read more →Aphorism
Charlie [Munger] and I would be glad to take any money management organization in the world managing more than $US10 billion and we would be willing to bet that their aggregate investment (performance) will be poorer than a no-load, very low cost index fu
Warren Buffett