Ezine-Publishing
How to Advertise in Ezines
Advertising in Ezines has proven to be a very cost-effective way to market. You can reach a large audience for little investment and the exposure usually happens very quickly. Most Ezines will tell you what their requirements are for advertising. Make sure you follow the guidelines they set forth.
You usually have three different options when advertising in Ezines.
Classified Ads ? these are placed in different sections of the newsletter. They are the least expensive.
Top sponsoring ad ? this is the first ad on the newsletter, usually at the very top
Solo Ad ? these are ads run individually and sent out to the subscriber list. While they are the most expensive, they also have the best response rate. Many advertisers are able to produce five times their money when using these ads.
Ok, now that you know the basics, it?s time to start looking for Ezines to advertise in. The best place to start is: Directory of Ezines :
As you gather information on the Ezines that look promising, begin to make a list of them for future reference. You could make a spreadsheet, for example, with all your choices listed.
Make sure you have:
The Ezine name
Editor?s name
Editor?s Email
Number of Subscribers
Advertising Cost
Comments
Don?t forget the Ezines that you're already subscribed to! After all, you represent your target market! The ones you find the most informative are the ones you should be looking at advertising in first!
Also, remember to do the follow up work with your ads. Once it has run, you need to track your results. The key to any marketing campaign, as I mentioned earlier, is testing and tracking. Please don?t forget these very important steps! Every ad should be tracked for performance or you?ll have no idea what?s working and what?s not. Testing different ads is just as important.
You will also have the ability to see first hand the ads that I place and the conversion ratios I receive from them. I will update my site each time I run a new ad so make sure you check that section out before you start advertising!
By: Anne Ahira
Editor The BEST Affiliate Newsletter
http://www.thebestaffiliate.com
Anne Ahira
Tags: ezines, advertising in ezines, How to Advertise In EzinesSimilar articles
Ezines, Ezines Everywhere!
There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on. Read more →Five Ways To Promote Your Ezine
After you've spent countless hours creating and publishing your own newsletter online, you still have to consider the fact that merely adding it to your website will not make it an overnight success. Read more →How To Bounce Back From An Ezine Disaster
Publishing an email newsletter or ezine regularly is a lot of work. And if you think that you'll never make a mistake, think again. Even experienced publishers can make mistakes because of technology or human error. Read more →How to Format Your Email Newsletter
When subscribers' email readers (programs) receive your text newsletter, they will display it in all kinds of ways. Not only are there different programs, but each one has several customization options. Read more →Aphorism
Most investors ... will find that the best way to own common stocks is through an index fund that charges minimal fees. Those following this path are sure to beat the net results (after fees and expenses) delivered by the great majority of investment prof
Warren Buffett