Email-Marketing

Email Marketing Is Still The Most Effective Despite Problems
There is no denying the fact that email marketing is the most effective method of driving traffic and sales to web sites today.Email marketing is a form of direct marketing that is even more effective than traditional direct marketing. Read more →
Email Marketing Kung Fu
Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is the killer app for your business on the Internet, or how to make it that way if it isn't now? Read more →
Email Marketing Lesson: How To Cure Email Marketing Irregularity and Constipation
This diary entry is based on real life events.Dear Email Marketing diary,About six months ago, I went for my yearly visit to Dr. E. Newsletter. He poked and prodded and checked to make sure everything was working as it should, then he sat down on his little stool, looked me straight in the eyes and asked:"How is the plumbing? Read more →
Email Marketing Lesson: How To Stop Being A Bore With Your Email Marketing Messages
Let's make sure we understand what constitutes a boring Email message.1. Boring Email Marketing messages don't keep your customer's attention.2. Often, boring Email Marketing messages don't get read. Read more →
Email Marketing Lesson: If You Realize You Made A Mistake After You Press Send, Just Admit It
A few months ago I started getting a bunch of junk Spam messages. All the messages had the same subject line. Thinking that the emails were hocking cheap Ritalin, I left them in my Spam filter and continued with my daily tasks. Read more →
Email Marketing Lesson: One of the Seven Deadly Sins That Will Sabotage Your Email Newsletter
As I was looking around the Internet this week I was reminded of something that I have seen so many email marketers miss. It's so simple I can't believe anybody does it, but everyday I open my inbox, I see it dozens of times. Read more →
Email Marketing Lesson: Privacy Policies and Email Marketing
For those of you who know me you?ve gotten the message that I am passionate about customer privacy. What kind of an Email Marketer would I be if I wasn? Read more →
Email Marketing Lesson: Starbucks, A Sexy Lady, And My Search For The Ezine
The other day I heard someone at a 6:00 am network meeting proclaim - "I have an ezine!"Still half asleep, and hopped up on my third cup of coffee, my mind raced to try to figure out what he was talking about. Read more →
Email Marketing Lesson: The Easiest Way To Make Your Email Newsletters Effective
If you grasp today's lesson with clarity and apply the principles to your future Email Marketing campaigns I know you will not only be sporting a spring in your step but your wallet will need to be expanded as well. Read more →
Email Marketing Lesson: Your Marketing Reminds Me Of My Grandmother's Saggy Underwear
I moved into a new office recently and was unpacking when I realized I was fading fast and needed a caffeine fix. Seems my Starbucks cappuccino machine had gotten lost with the movers. Read more →

Aphorism

The intuitive mind is a sacred gift, and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.

Albert Einstein


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