Ecommerce
Your Readers are Publishers Too
Too often we charge ahead and treat the web as if it were just like any other medium. We know it isn?t, but somehow we just can?t resist retaining complete control of the creation and publication of our website and newsletter content. Read more →Your Site is all Direct Marketing
This may not be a popular view, but I think writing a web site is very similar to writing a piece of direct mail. I?m not talking about smash-and-grab fliers. Read more →← Previous Next →
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Aphorism
If you take money out of your left pocket and put it in your right pocket, you're no richer.
Merton Miller