Branding
Would You Like Fries with That? Is Your Graphic Designer Just an Order Taker
Business owners waste thousands of dollars every year on web sites, brochures, sales flyers, etc. that don?t work. Sadly, these are often projects that shouldn? Read more →You Bored Me at Hello - Top Three Strategies for Networking Your Brand
"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. Read more →You Can't Outsource Inspiration
The battle for the future of business is over and most people don?t know who won. Here?s a hint, if you?re linear, logical and rational, I?d like to be the first to offer my condolences. Read more →You Name It! The Complete "How-To" Guide for Naming a New Business
Many aspiring entrepreneurs anticipate tiny details, but overlook the obvious ones, such as the name of their company. For some reason it ranks last on the list, just below ? Read more →You'll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades are a wonderful marketing tool if you know what to do! Read more →Your Brand is Your Promise! (So What Are You Promising?)
When people mention the word "brand" they usually mean a well known, well defined company. That's why consumers frequently mention names such as Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it. Read more →Your Business Bio Length
Obviously your introduction bio should vary according to what group you are addressing. An introduction in front of the Securities and Exchange Commission would be different than the bio introduction used for a speaker about to give a high school commencement address, even though it is the same speaker presenting. Read more →Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. Read more →Your Business Needs Its Own Memorable Slogan to Make Ads, Website, and Yellow Pages Stand Out
Your Slogan is the ?Headline? for Your BusinessTell people in a short phrase or sentence what you want them to know or remember about your business. The best ones conjure up a strong mental image, that will be forever linked with you in their memories. Read more →← Previous Next →
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Aphorism
The only investors who shouldn't diversify are those who are right 100% of the time (1983)
John Templeton