Branding
Why Weird Words Make Great Brand Names
When creating a truly great company name, the number one consideration should be the level of ?engagement.??Engagement?? you ask incredulously.Yes? engagement. Read more →Why You Need A Website Gestalt
'Wired' magazine published an intriguing article entitled 'Very Short Stories' where they asked a number of authors to create a story in only six words. Read more →Why You Should Run Away From An Ad Agency That Talks About Branding (Before Your Wallet's Empty)
So why should you run away from any ad agency that talks about branding?Simple. The ad agency doesn?t know the first word about results.And if you want to INVEST in advertising instead of GAMBLING in advertising, you really can? Read more →Why You? -- Professional Identity Branding
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you? Read more →Will Promotional Materials REALLY Increase Your Sales?
Yes!It's a proven thousands of times every day. A well-definedbusiness image will increase sales by making your companymore "credible". The return on investment for using businessHere's why. Read more →Will Your Brand Take Root This Spring? - Part 1
Just as it takes a combination of all the right elements to make a beautiful garden grow, it takes more than a great logo, or a great ad to grow a successful business. Read more →Will Your Brand Take Root This Spring? - Part 2
Through June our newsletter will help you look at the various components of an integrated marketing plan. In the last issue, we shared some thoughts on your visual identity -- how it involves more than just your logo and some different ways you can use the concept of visual identity to grow your brand. Read more →With The World Such A Huge Place, How Do I Get My Company Noticed?
If your reading this article, chances are your surfing the net. You and millions of other people, from your same town,from your same country, from your same continent and all over the globe. Read more →Would You Bet on Your Brand? - Three Strategies for Winning at Brand Poker
It seems you can't turn on the TV without seeing some sort of World Series of Poker contest. Poker, especially, Texas Hold 'Em, has become extremely popular. Read more →Would You Hire Picasso as Your Company's Graphic Designer? Not If You're a Shrewd Business Owner
Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him. ?It?s you ? Picasso, the great artist! Oh, you must sketch my portrait! Read more →← Previous Next →
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Aphorism
How do you decide which active funds to select?
William Sharpe