Branding
When 20 Bucks & Ego Is More Important than a Decade of Customer Loyalty
When are 20 bucks and a store manager?s ego more important than a decade of loyalty from a customer? Never! Little things can be much more costly than one might imagine. Read more →When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Read more →When The Going Gets Tough
In this day and age where a single customer has thousands of brands to choose from, how can corporations in India protect their brands to become the first choice of any buyer? Read more →Where Does Your Talent in Business Live?
Do you want to completely eliminate every competitor you will ever face?Do you want your clients and prospects to see you as a unique solution to a focused challenge they encounter? Read more →Where's Your Business Going?
Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? Read more →Which Comes First, Branding or Marketing?
Let?s see, which came first the chicken or the egg? While the jury is still out on that old story, I recently realized that many entrepreneurs don?t clearly understand the difference between branding and marketing. Read more →Which File Type is Best for Your Graphics? Sorting Through the Alphabet Soup of Jpgs, Tifs and Pngs
.jpg, .gif, .png, .eps, .pdf, .tif; file format options or a bad accident involving alphabet soup? Every time a graphic file is saved on the computer, the program saves the artwork with a specific file format. Read more →Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Read more →Who Showed Up At Your Customer Today?
Your customer may be satisfied with your product or service, but are they satisfied with you? Do they see you as a valuable contributor to their success? Read more →Wholesale Name Brand Clothing Versus Non Branded Clothing
A customer called me recently and asked me whether I think he should focus on non branded clothing or brand name clothing.His question is based on the following idea. Read more →← Previous Next →
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Aphorism
Albert Einstein was once asked, "What is the most powerful force in the universe?"
Albert Einstein