Branding
What Makes Great Brand Communications?
The specific, considered and most targeted answer in the task of reaching and encapsulating the vastly diverse audiences that exist in the great market-place of the world is a difficult one. Read more →What the Heck is Branding and Why Should I Care?
There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! Read more →What The Holidays Teach Us About Branding
When it comes to creating and building a brand name, most companies feel compelled to file trademarks and establish ?guidelines? to protect their image. Read more →What Word Do You Own?
When I hear the word pyschology, I think of Dr. Phil.When I hear the word motivation, I think of Tony Robbins.When I hear the word marketing, I think of Seth Godin. Read more →What's in a Company Name?
You can hardly influence the development of your child by selecting whatever name. That is one of the conclusion of Steven Levitt published in the book ? Read more →What's in a Name?
Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company?s personality and vision. But more importantly, it must unforgettably embody the promise of your product? Read more →What's In A Name?
"What does Tresaca mean?""How did your mother come up with that name?""How did you come up with Black Unicorn Communications?""What does Black Unicorn mean? Read more →What's In A Name? When It Comes To Your Business, Plenty!
Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember? Read more →What's the Big ID?
Don?t spend too much money and time developing psychological profiles and conducting research of competitors, or allowing inside executives to invent colors that would make them feel good about the company. Read more →What's The Value of Your Reputation?
If you have high quality support services and polices, and your employee satisfaction surveys show that your employees are happy, does that mean your customers actually experience results that match or exceed your brand promise? Read more →← Previous Next →
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Aphorism
I'd be a bum on the street with a tin cup if the markets were always efficient.
Warren Buffett