Branding
What day is Brand Freedom Day
We talk about tax freedom day - the day of the year in which the ?average? person ceases to work for the British Government and starts to work for him or herself. Read more →What Designers Do and Don't Want You to Know About Deadlines
Deadlines are a part of business, particularly in the business of design. Clients often approach me in the 11th hour, expecting a miracle. The truth is, while accomplished designers can create extraordinary artwork in a shorten amount of time, it's more advantageous for business owners to afford the designer ample time to go through her/his creative process. Read more →What Do You Need to Know Before You Design Your Own Logo?
Everyone's got 'em. You likely see the "Nike swoosh" logo everywhere you go. And you know the Texaco station at the corner by its distinctive "star." So, you're thinking, "My company needs a logo, too. Read more →What Does She Have That I Don't?
Have you ever asked yourself why a competitor?s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. Read more →What if There Were No Franchised Brands?
What if there were no Franchised Brands? What if none existed? Some believe that might be better, yet others point to the fact that there would be less choice and fewer small businesses. Read more →What is an Artist's Statement & How Often Should It Be Updated?
An artist?s statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.Ponder over the following questions prior to writing your artist? Read more →What is Brand Essence?
Brand Essence is a way of articulating the emotional connection and lasting impression -- usually summed up with one simple statement or phrase -- that defines the qualities, personality and uniqueness of a brand. Read more →What is Private Franchising? It is Nothing Someone Made It Up
The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. Read more →What Make Us Unique and Different
Starting a business can take a lot of time, money, and energy. And because we don?t want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others. Read more →What Makes a Good Logo?
One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Read more →← Previous Next →
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Aphorism
I will tell you the secret of getting rich on Wall Street. You try to be greedy when others are fearful, and you try to be very fearful when others are greedy.
Warren Buffett