Branding
Beat Your Competition With A Strong Personal Brand
About 75% of the 22 million small businesses in the U.S. are owned and managed by a single individual. The typical business reflects the solo owner?s values, tastes and personality. Read more →Benefits of Corporate Gift Giving Can Never Be Understated
Why purchase corporate gifts? The benefits of corporate gift giving can never be under-stated! Highly successful businesses understand the importance of branding. Read more →Better Brand Research: What Customers Want
Several years ago I came across one of the most useful and practical articles on market research I have ever read -- ?How To Turn Customer Input into Innovation? Read more →Beware Of The Ides Of March And Other Doomsday Theories
We all have recollections of historical dates of significance. So as you plan out your yearly calendar, have a little fun with what is going on in the outside world. Read more →Beyond Branding
Small businesses owners today are aware of the importance of carving an image in the minds of their prospective clients. They realize the effect of a catchy business name, a distinctive logo and the perfect slogan as well as the effective execution of their brand through appropriate marketing material and advertising. Read more →Beyond Marketing: Bringing Your Brand to Life
Imagine you are about to embark on a trip of a lifetime. You?ve received brochures for a luxury resort. The rooms are lavish; the grounds impeccable. Photos of the restaurant? Read more →Big Judgments on Little Information - Understanding How Your Customers Think
Your consumers are bombarded everyday with thousands of brand images and sales pitches. "In order to survive the onslaught of choices, consumers make snap judgments. Read more →Biz Ops to Get a Special New Category of Their Own Says FTC
Many practitioners of business opportunities, which sell small business models to consumers, are excited to see that they will soon have a separate category of law, rules and regulations at the Federal Trade Commission. Read more →Black Friday Branding
I got more calls yesterday than I have in weeks and from real people too. Holiday weeks are when smart marketing takes place. Chances are you will get to talk to someone for the following reasons:People are in a good mood - Its the holidays; People are in their offices instead of traveling; People aren't engaged in serious work because its the holidays; People feel more giving of their time and resources. Read more →Blonds Have More Fun!
In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. Read more →← Previous Next →
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Aphorism
Reporters would say, you mean they gave you guys a Nobel Prize for something as obvious as that [Modigliani & Miller theorem of corporate valuation]? And I’d add, Yes, but remember, we proved it rigorously.
Merton Miller